Marketing and Sales

Find Your Customer’s Urgency

Find Your Customer’s Urgency

Imagine… you’re talking to a customer, eager to close the sale. You’re ready to move things forward, but your customer…

9 Phrases Smart People Never Use In Conversation

9 Phrases Smart People Never Use In Conversation

We’ve all said things that people interpreted much differently than we thought they would. These seemingly benign comments lead to…

3 Ways Your Sales Team Can Outshine The Competition

3 Ways Your Sales Team Can Outshine The Competition

A business without revenue is just a hobby… and a business without a great sales team has no revenue. So…

What Is Dopamine And How Does It Affect The Brain?

What Is Dopamine And How Does It Affect The Brain?

What is Dopamine? Dopamine is one of many chemicals in the body, but as a Slate article notes, it’s implicated in some…

Starting To Start

Starting To Start

‘The horse-thief started by stealing a fowl.’ This Hausa saying illustrates progression; start small and with each accomplishment you can…

The Wrong Way To Introduce People Over Email

The Wrong Way To Introduce People Over Email

When I was young and just starting out in my career, one of the networking principles I followed was the…

For Career Growth Unleash Your Inner Entrepreneur

For Career Growth Unleash Your Inner Entrepreneur

In business there are two obvious routes to the top: the corporate ladder to the C-suite and the entrepreneurial path…

Everyone’s Network Should Provide Two Things

Everyone’s Network Should Provide Two Things

When I interviewed people for a university research project 23 years ago about networking, many people weren’t familiar with the term. I…

We Need To Expand Our Definition Of Entrepreneurship

We Need To Expand Our Definition Of Entrepreneurship

The great entrepreneurs of the last century — folks like Henry Ford, John D. Rockefeller, and Thomas Edison — spawned huge companies…

Messaging Apps Are Changing How Companies Talk with Customers

Messaging Apps Are Changing How Companies Talk with Customers

H&M: So how would you describe your style? Me: Classic. H&M: Perfect! I’ve just created a custom style for you….