Marketing and Sales

Why You Should Charge Clients More Than You Think You’re Worth

Why You Should Charge Clients More Than You Think You’re Worth

One of the most challenging decisions freelancers, solopreneurs, and independent consultants face is how much to charge for their time and expertise….

Data From 3.5 Million Employees Shows How Innovation Really Works

Data From 3.5 Million Employees Shows How Innovation Really Works

Sales and marketing were once disciplines ruled by emotions. But somewhere along the way, we recognized that they were based…

7 Reasons Salespeople Don’t Close the Deal

7 Reasons Salespeople Don’t Close the Deal

Pretend that you’re an experienced buyer who has met with hundreds of business-to-business salespeople. What percentage of them would you…

How to Gain Credibility When You Have Little Experience

How to Gain Credibility When You Have Little Experience

There’s a meme on the internet, which speaks truth about a dilemma for young people entering the hypercompetitive workforce of…

Unbridled

Unbridled

There’s a school of thought that argues that markets are the solution to everything. That money is the best indication…

Your Most Powerful Competitive Advantage

Your Most Powerful Competitive Advantage

We tend to think that our competitive advantages are based on our products’ performance, or our low costs of production….

4 Things Successful People Do To Have Great Relationships

4 Things Successful People Do To Have Great Relationships

Relationships fuel our journey. Some are constant sources of power, some are present for certain intervals and provide guidance and…

The Internet Now Attracts More Spending Than TV

The Internet Now Attracts More Spending Than TV

The moment of inflection has arrived – Kleiner Perkins announced that based on their analysis, advertisers are spending more on…

3 Steps To Combatting Idea Inertia

3 Steps To Combatting Idea Inertia

Ideas are worthless. Execution is everything. Many would argue the inherent value of ideas. Personally, I believe ideas in and…

What’s Your Best Innovation Bet?

What’s Your Best Innovation Bet?

When companies develop new technologies, they can never be certain how the market will respond. That said, the future of…