Marketing and Sales

In Search Of Familiarity

In Search Of Familiarity

Ask someone what they do, and they’ll probably talk about where they work. “I work in insurance,” or even, “I…

Blockchain Could Help Musicians Make Money Again

Blockchain Could Help Musicians Make Money Again

As a musician, I want to encourage other artists to collaborate with my music. But recently, a visual artist had all of…

Preference And Profitability

Preference And Profitability

There are many ways to drive profit. One way is to be the low-cost provider, or be the most efficient…

How To Future-Proof Your Firm

How To Future-Proof Your Firm

The nature of work is being transformed. It is not the first time in recent years that trends such as…

How Harley-Davidson Used Artificial Intelligence To Increase New York Sales Leads By 2 930%

How Harley-Davidson Used Artificial Intelligence To Increase New York Sales Leads By 2 930%

It was winter in New York City and Asaf Jacobi’s Harley-Davidson dealership was selling one or two motorcycles a week….

A CEO’s Guide To Leading Digital Transformation

A CEO’s Guide To Leading Digital Transformation

The success of a transformation depends on an organisation’s leaders, especially the CEO. In digital transformations, the CEO is even…

11 Secrets Of SA Entrepreneurs On Making It To The Top

11 Secrets Of SA Entrepreneurs On Making It To The Top

These 11 South African entrepreneurs have experienced their fair share of ups and downs. Some of them needed life changing…

A Face-to-Face Request Is 34 Times More Successful Than An Email

A Face-to-Face Request Is 34 Times More Successful Than An Email

Imagine you need people to donate to a cause you care about. How do you get as many people as…

Find Your Customer’s Urgency

Find Your Customer’s Urgency

Imagine… you’re talking to a customer, eager to close the sale. You’re ready to move things forward, but your customer…

9 Phrases Smart People Never Use In Conversation

9 Phrases Smart People Never Use In Conversation

We’ve all said things that people interpreted much differently than we thought they would. These seemingly benign comments lead to…