Marketing and Sales

What’s Your Best Innovation Bet?

What’s Your Best Innovation Bet?

When companies develop new technologies, they can never be certain how the market will respond. That said, the future of…

Do Your Customers Actually Want a “Smart” Version of Your Product?

Do Your Customers Actually Want a “Smart” Version of Your Product?

There’s been a gold rush happening in technology these last few years, focused on the Internet of Things, or IoT….

Are Sales Incentives Becoming Obsolete?

Are Sales Incentives Becoming Obsolete?

To motivate, manage, and reward B2B salespeople, many companies use sales incentive plans that link large commissions or bonuses to…

7 Reasons Salespeople Don’t Close The Deal

7 Reasons Salespeople Don’t Close The Deal

Pretend that you’re an experienced buyer who has met with hundreds of business-to-business salespeople. What percentage of them would you…

Should You Actually Trust Your Gut Feelings?

Should You Actually Trust Your Gut Feelings?

Entrepreneurship often requires risk. You can do all the research under the sun and run the numbers countless times, but…

Nearly Half Of Companies Say They Don’t Have The Digital Skills They Need

Nearly Half Of Companies Say They Don’t Have The Digital Skills They Need

The companies that think their employees’ digital IQs are unimportant are probably few and far between. After all, in just…

Why This Old School Activity Is Beneficial To Your Brain

Why This Old School Activity Is Beneficial To Your Brain

Research keeps showing why it’s a good idea to hold on to your pen and paper. In a constantly connected…

The Basics Of Crowdfunding

The Basics Of Crowdfunding

What it is: Crowdfunding is about persuading individuals to each give you a small donation — $10, $50, $100, maybe more. Once…

4 Mistakes That Kill Crowdsourcing Efforts

4 Mistakes That Kill Crowdsourcing Efforts

Back in 2011, crowdsourcing was fueling an explosion in open innovation. At that time, most Fortune 500 firms had launched…

There Is A Best Time To Publish On Social Media And You Can Determine When It Is

There Is A Best Time To Publish On Social Media And You Can Determine When It Is

You constantly pump out great content, so it’s only natural you want it to be seen by the most people…