Social Media

Ford South Africa Reacted Badly In A Crisis

Ford South Africa Reacted Badly In A Crisis

In December 2015, Reshall Jimmy burnt to death in his 1.6-litre EcoBoost Ford Kuga in South Africa. Since then a…

4 Creative Ways to Use Instagram For Business

4 Creative Ways to Use Instagram For Business

Is your business using Instagram? Want to learn how to be more creative with Instagram? By making the most of…

How to Stay Up-To-Date With The Latest Social Media Changes

How to Stay Up-To-Date With The Latest Social Media Changes

Do you struggle to keep up with the fast pace of social media? Are you often the last one in your…

Why Facebook Messenger Is A Big Deal For Customer Service

Why Facebook Messenger Is A Big Deal For Customer Service

For a long time, Facebook Messenger seemed to be secondary to Facebook’s core business – a product feature rather than…

How To Tell Your Unique Story

How To Tell Your Unique Story

Acclaimed author Phillip Pullman once famously said that after “nourishment, shelter and companionship, stories are the thing we need most…

Putting The Right Information On Twitter In A Crisis

Putting The Right Information On Twitter In A Crisis

As the terrorist attacks in Paris were unfolding, and in their immediate aftermath, I found myself glued to Twitter. Just…

The Reason Twitter’s Losing Active Users

The Reason Twitter’s Losing Active Users

What happened to Twitter? Once, it was glorified as a digital town square, where thinkers and activists could come together…

Conducting A Social Media Audit

Conducting A Social Media Audit

Whether marketers like it or not, consumers are now generating over 25% of content that appears in web searches for specific brand…

Five Important Digital Marketing Myths To Remember

Five Important Digital Marketing Myths To Remember

Successful digital marketing places the “marketing” above the “digital.” There are a lot of people out there who think that…

Change Management Meets Social Media

Change Management Meets Social Media

While change is often in the best long-term interest of a company, it can wreak havoc on an organization’s people…