Public Relations

How to Gain Credibility When You Have Little Experience

How to Gain Credibility When You Have Little Experience

There’s a meme on the internet, which speaks truth about a dilemma for young people entering the hypercompetitive workforce of…

Find Your Customer’s Urgency

Find Your Customer’s Urgency

Imagine… you’re talking to a customer, eager to close the sale. You’re ready to move things forward, but your customer…

Get Buy-In For Your Crazy Idea

Get Buy-In For Your Crazy Idea

Your boss told you to “think outside the box.” You and your team burnt the midnight oil and brainstormed until…

The Best Negotiators Plan To Think On Their Feet

The Best Negotiators Plan To Think On Their Feet

You can’t script negotiation. Instead, you need a supple strategy you can adapt to the situation at hand. Opportunities pop up. So…

Social Media Daily To-Do List: 10 Essential Tasks

Social Media Daily To-Do List: 10 Essential Tasks

So your business has a Facebook, Twitter, Pinterest, LinkedIn AND Google Plus account. How in the world can you possibly…

Dark Data And Measuring Invisible Impact In Your Facebook Community

Dark Data And Measuring Invisible Impact In Your Facebook Community

In digital communities, good brand managers spend their time observing and interacting with the hundreds or maybe even thousands of…

5 Ways To Empower Your Customers To Be Your Biggest Marketers

5 Ways To Empower Your Customers To Be Your Biggest Marketers

The number one most powerful tool to turn prospects into customers is, of course, positive feedback from already satisfied customers….

How To Attract The Right Kind Of Twitter Audience

How To Attract The Right Kind Of Twitter Audience

In his book Tweet Naked, online marketing expert and Social Media Firm CEO Scott Levy provides the critical information entrepreneurs need to craft…

Effective Networking: 4 Easy Steps To Stay Top Of Mind

Effective Networking: 4 Easy Steps To Stay Top Of Mind

Whether or not you’re looking for a job, informational interviews are beneficial to your career. Not only do they give…

Why Your Success Depends On Customer Beliefs

Why Your Success Depends On Customer Beliefs

There are many factors that affect your business performance. In this article I’d like to explore one of the most…