PR and Communications

There Is A Best Time To Publish On Social Media And You Can Determine When It Is

There Is A Best Time To Publish On Social Media And You Can Determine When It Is

You constantly pump out great content, so it’s only natural you want it to be seen by the most people…

How To Boost Your Business Using Video Marketing

How To Boost Your Business Using Video Marketing

Video marketing is fast becoming the go-to method for marketers who are looking to boost business sales. You can see by…

Marketing Fraternity Needs Courage To Let Go

Marketing Fraternity Needs Courage To Let Go

It is disruptive for the creative process but brands have to accept that the ecosystem of traditional marketing has been…

In Search Of Familiarity

In Search Of Familiarity

Ask someone what they do, and they’ll probably talk about where they work. “I work in insurance,” or even, “I…

How Harley-Davidson Used Artificial Intelligence To Increase New York Sales Leads By 2 930%

How Harley-Davidson Used Artificial Intelligence To Increase New York Sales Leads By 2 930%

It was winter in New York City and Asaf Jacobi’s Harley-Davidson dealership was selling one or two motorcycles a week….

Responding To Feedback You Disagree With

Responding To Feedback You Disagree With

Maybe it’s your performance review. Or a 360-degree feedback report. Or (unsolicited) advice from a colleague. Maybe you got a dressing-down…

When Did Civility Become A Dirty Word?

When Did Civility Become A Dirty Word?

The blogosphere can be horrible. Editing an online news magazine means that I do a lot of reading and, I…

A Face-to-Face Request Is 34 Times More Successful Than An Email

A Face-to-Face Request Is 34 Times More Successful Than An Email

Imagine you need people to donate to a cause you care about. How do you get as many people as…

How To Measure The Contribution Of Leaders

How To Measure The Contribution Of Leaders

More has probably been written on leadership than on almost any other management subject; and organisations across the globe collectively…

Find Your Customer’s Urgency

Find Your Customer’s Urgency

Imagine… you’re talking to a customer, eager to close the sale. You’re ready to move things forward, but your customer…