We’ve all heard it: social media is one of the most effective channels for advertisement and it can help you increase your client base and monthly traffic. And, if we look at numbers, we can understand why. I mean, if we take a quick look at some Facebook stats, we’ll see that there are 1.65 billion monthly active users. This is a huge number and most platforms allow you to search for your niche’s specific group of people.
Still, many businesses don’t seem to get the promised land of all possibilities. Instead, they stumble across limits imposed by social media platforms and non-responsive users who don’t actually seem interested in what their campaign has to say. This happens more often than not, which is why we put together a few tips & tricks to help you make your social media strategy more effective and rewarding.
The end result
One of the main social media mistakes in strategies performed by both big and small companies, is the way they do it. Many simply start a campaign without any measurable goal in mind. They don’t know where they’re going and how much it will take to get there.
Here are a few indicators you should be careful with:
- Number of people who want to follow your page
- Number of replies you receive per post
- The engagement rate of the people who follow you page (likes, retweets, comments, shares, and so on)
- Mentions of your page on other sites/pages
- The number of people who come from social media to your site.
All these will help you understand what’s going on with your campaign and will let you know where you need to work a bit more.
Understand your audience
If you simply post things you think other people might find interesting, you may have an empty page with non-responsive followers. It’s recommended to spend some time observing your audience. During this time you’ll learn about the things your audience is interested on and where they usually get their information.
For instance, if you’re putting together a strategy for a physical therapy clinic, you may learn that people tend to favor Facebook over other platforms. This way you’ll know the best platform to use.
In a world where news, information, and tons of media material run on the social media walls every hour, you need to maintain your presence. It’s not enough to simply post once a week or a day; you have to be active and post at least two or three times per day, every day.
Track your performance
Almost each social media platform offers a way to track your campaign’s success and eventarget specific people according to their declared preferences. This way, you can find people who may actually be interested in your products/services and the conversion rate will improve. You just need to check these statistics from time to time in order to see the direction of your marketing strategy.
In the end, a successful social media campaign is more about the effort you are willing to put in. It does take work and commitment, but when done correctly, the results are definitely worth it. Once the ball starts rolling, your popularity will attract more and more possible customers.
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