Do you struggle to keep up with the fast pace of social media? Are you often the last one in your team to find out about an important social media update or development?
Trawling through the web to find out more is one option, but when there are 1000’s of sites to choose from and 100’s of other tasks on your to-do list, this isn’t necessarily the most practical use of your time.
In this post, we’ll look at 6 useful methods you should try to help keep up-to-date with all of the latest social media changes:
1. Check key social media sites
Create a list of key social media sites. You can develop this list over time by adding additional sources, or removing publications that are no longer valuable. Save each website on your list as a bookmark, so they’re even easier to access when you have a few minutes to spare.
2. Set up Google Alerts
Instead of manually visiting sites, let the news come directly into your inbox with the help of Google Alerts.
Alerts are easy to set up – simply visit their site, sign in, enter your search term (e.g. social media), select the type of results you want to receive and the frequency with which you want to receive them, and how you want them to be delivered to you.
3. Use a news aggregator tool
An even easier way to get updates is to use a news aggregator such as Feedly. Feedly enables you to get all of your industry news in one clear and simple tool.
Start by copying in the RSS feed URL of your favorite social media site. Once you’ve set this up, each new article from that publisher will appear in your Feedly dashboard. You can even set up your Google Alerts so that they go directly into Feedly too. Plus, you can read all of your content from your desktop, but also whilst you’re on the go via Feedly’s handy mobile app.
4. Create a Twitter stream
Twitter’s a good way to find out the most up-to-date information. Search for keywords like ‘social media’ or ‘#socialmedia’ to find relevant results.
To make it even easier to check these keywords every day or every week, you can save your searches.
Simply search for your chosen keywords, click on ‘More Options’ and ‘Save this search’. Next time you visit Twitter, click in the search bar and all of your saved searches will appear.
5. Build a Twitter list
Another way to use Twitter to stay up-to-date is by finding social media influencers and then adding them to a list.
Each day or week, simply open the Twitter list and see what people have been saying.
6. Listen to a Podcast
Podcasts are another convenient way to stay up-to-date, and they’re becoming increasingly popular, with more and more people creating them.
Find a good quality podcast and listen to it on a regular basis – programs like ”The #AskGaryVee Show” are good. You can easily listen to them whilst on the go, such as during your daily commute or at the gym, which can also help save you time.
Elizabeth Harmon is a writer for Open Colleges, one of Australia’s leading online education providers. She is a Social Media Consultant with a number of years’ experience in the field. She has worked with a growing list of clients around the world, helping to build successful social media strategies, create effective content and much more.
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