One of the most important attributes for small business success, is the distinguishing quality of practicing admirable business ethics. Business ethics, practiced throughout the deepest layers of a company, become the heart and soul of the company’s culture and can mean the difference between success and failure.
“If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters.” — Alan K. Simpson
Benefits of Practicing Business Ethics
In the research study, “Does Business Ethics Pay?” by The Institute of Business Ethics (IBE), it was found that companies displaying a “clear commitment to ethical conduct” consistently outperform companies that do not display ethical conduct. The Director of IBE, Philippa Foster Black, stated: “Not only is ethical behaviour in business life the right thing to do in principle, we have shown that it pays off in financial returns.” These findings deserve to be considered as an important insight for companies striving for long-term success and growth.
7 Principles of Admirable Business Ethics
1. Be Trustful: Recognize customers want to do business with a company they can trust; when trust is at the core of a company, it’s easy to recognize. Trust defined, is assured reliance on the character, ability, strength, and truth of a business.
2. Keep An Open Mind: For continuous improvement of a company, the leader of an organization must be open to new ideas. Ask for opinions and feedback from both customers and team members and your company will continue to grow.
3. Meet Obligations: Regardless of the circumstances, do everything in your power to gain the trust of past customer’s and clients, particularly if something has gone awry. Reclaim any lost business by honoring all commitments and obligations.
4. Have Clear Documents: Re-evaluate all print materials including small business advertising, brochures, and other business documents making sure they are clear, precise and professional. Most important, make sure they do not misrepresent or misinterpret.
5. Become Community Involved: Remain involved in community-related issues and activities, thereby demonstrating that your business is a responsible community contributor. In other words, stay involved.
6. Maintain Accounting Control: Take a hands-on approach to accounting and record keeping, not only as a means of gaining a better feel for the progress of your company, but as a resource for any “questionable ” activities. Gaining control of accounting and record keeping allows you to end any dubious activities promptly.
7. Be Respectful: Treat others with the utmost of respect. Regardless of differences, positions, titles, ages, or other types of distinctions, always treat others with professional respect and courtesy.
Recognizing the significance of business ethics as a tool for achieving your desired outcome is only the beginning. A small business that instills a deep-seated theme of business ethics within its strategies and policies will be evident among customers. It’s overall influence will lead to a profitable, successful company. By recognizing the value of practicing admirable business ethics, and following each of the 7 principles, your success will not be far off.
Robert Moment is a best-selling author, business coach, strategist and the founder of The Moment Group, a consulting firm dedicated to helping small businesses win federal contracts. He just released his new book, “It Only Takes a Moment to Score”, and Sell Integrity, a small business tool that helps you successfully sell your business idea.