I spoke recently with Michael Fernandez, co-founder and owner of Factory 360, an experiential marketing firm in New York City that has served clients such as SVDEKA Vodka, ESPN, Chase and PayPal, about how to pull this off. Here are some tips.
Post to all of your sites from one place.Fernandez recommends signing up for HootSuite Pro, which is free. “If you want to post to Facebook, Pinterest and Instagram, you can do one post and it will push it out to all three,” he says. Using Hootsuite also allows you to monitor the comments on all of the social sites you use from one dashboard.
Listen frequently. Building a regular routine where you quickly check your social media pages when you start work, in the afternoon and maybe once in the evening will help you stay on top of any complaints from customers and respond to them before they escalate. “In social media, things happen in an instant,” Fernandez says. “You don’t want to wake up and have a whole controversy. The voice of one person on social media is as loud as 10,000. It’s not a dialogue between you and one person. It’s between you and everyone who’s watching in this arena.”
Don’t hash out disputes online. If someone does post a negative comment, contact him to tell him how you will resolve the complaint or send him your private email address to discuss his concerns. Don’t get sucked into a public argument on a social media page. “It’s like a bar altercation,” he jokes. “Take it outside.”
Elaine Pofeldt, Contributor
I cover serial entrepreneurs and their ecosystem