Social Media Marketing

Ford South Africa Reacted Badly In A Crisis

Ford South Africa Reacted Badly In A Crisis

In December 2015, Reshall Jimmy burnt to death in his 1.6-litre EcoBoost Ford Kuga in South Africa. Since then a…

The Wrong Way To Introduce People Over Email

The Wrong Way To Introduce People Over Email

When I was young and just starting out in my career, one of the networking principles I followed was the…

Messaging Apps Are Changing How Companies Talk with Customers

Messaging Apps Are Changing How Companies Talk with Customers

H&M: So how would you describe your style? Me: Classic. H&M: Perfect! I’ve just created a custom style for you….

4 Creative Ways to Use Instagram For Business

4 Creative Ways to Use Instagram For Business

Is your business using Instagram? Want to learn how to be more creative with Instagram? By making the most of…

How Nescafe Dolce Gusto Quadrupled Engagement By Listening To Coffee Lovers On Social

How Nescafe Dolce Gusto Quadrupled Engagement By Listening To Coffee Lovers On Social

How do you build a social brand that truly resonates with your customers? That was the question face by Nescafe Dolce…

What Makes Up An Effective Social Media Strategy

What Makes Up An Effective Social Media Strategy

We’ve all heard it: social media is one of the most effective channels for advertisement and it can help you…

How to Stay Up-To-Date With The Latest Social Media Changes

How to Stay Up-To-Date With The Latest Social Media Changes

Do you struggle to keep up with the fast pace of social media? Are you often the last one in your…

When Sensory Marketing Works And When It Backfires

When Sensory Marketing Works And When It Backfires

If you’ve ever picked up a product and took note of how it feels in your hand, you understand the…

Why Facebook Messenger Is A Big Deal For Customer Service

Why Facebook Messenger Is A Big Deal For Customer Service

For a long time, Facebook Messenger seemed to be secondary to Facebook’s core business – a product feature rather than…