Product

Do Your Customers Actually Want a “Smart” Version of Your Product?

Do Your Customers Actually Want a “Smart” Version of Your Product?

There’s been a gold rush happening in technology these last few years, focused on the Internet of Things, or IoT….

Finding the Platform in Your Product

Finding the Platform in Your Product

Five of the 10 most valuable companies in the world today—Apple, Alphabet, Amazon, Facebook, and Microsoft—derive much of their worth…

Every Company Needs A Growth Manager

Every Company Needs A Growth Manager

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to…

10 Tactics For Launching A Product Using Social Media

10 Tactics For Launching A Product Using Social Media

I’ve witnessed a seismic shift in the way new products are launched over the past decade. As the founder of…