Marketing

Find Your Customer’s Urgency

Find Your Customer’s Urgency

Imagine… you’re talking to a customer, eager to close the sale. You’re ready to move things forward, but your customer…

Ford South Africa Reacted Badly In A Crisis

Ford South Africa Reacted Badly In A Crisis

In December 2015, Reshall Jimmy burnt to death in his 1.6-litre EcoBoost Ford Kuga in South Africa. Since then a…

The End Of Globalisation?

The End Of Globalisation?

Political science suggests that a reversal, or even collapse, of globalisation is a distinct possibility.  For most of the past…

The Wrong Way To Introduce People Over Email

The Wrong Way To Introduce People Over Email

When I was young and just starting out in my career, one of the networking principles I followed was the…

Messaging Apps Are Changing How Companies Talk with Customers

Messaging Apps Are Changing How Companies Talk with Customers

H&M: So how would you describe your style? Me: Classic. H&M: Perfect! I’ve just created a custom style for you….

How To Start Networking In A New City

How To Start Networking In A New City

Networking is tricky for everybody, whether you’re an introvert or an extrovert, a newbie or a seasoned business operative. But…

4 Creative Ways to Use Instagram For Business

4 Creative Ways to Use Instagram For Business

Is your business using Instagram? Want to learn how to be more creative with Instagram? By making the most of…

Good Sales Teams Know When To Stop Selling

Good Sales Teams Know When To Stop Selling

Some customers love the experience of doing business with your company; unfortunately, others have encountered problems with the experience. But…

How Nescafe Dolce Gusto Quadrupled Engagement By Listening To Coffee Lovers On Social

How Nescafe Dolce Gusto Quadrupled Engagement By Listening To Coffee Lovers On Social

How do you build a social brand that truly resonates with your customers? That was the question face by Nescafe Dolce…

The World Is PokemonGo Crazy. What Can Brands Learn From It?

The World Is PokemonGo Crazy. What Can Brands Learn From It?

The global phenomenon of PokemonGo had investors rushing off to buy Nintendo shares and the market cap of the company…