Marketing

In Search Of Familiarity

In Search Of Familiarity

Ask someone what they do, and they’ll probably talk about where they work. “I work in insurance,” or even, “I…

Blockchain Could Help Musicians Make Money Again

Blockchain Could Help Musicians Make Money Again

As a musician, I want to encourage other artists to collaborate with my music. But recently, a visual artist had all of…

Preference And Profitability

Preference And Profitability

There are many ways to drive profit. One way is to be the low-cost provider, or be the most efficient…

How Harley-Davidson Used Artificial Intelligence To Increase New York Sales Leads By 2 930%

How Harley-Davidson Used Artificial Intelligence To Increase New York Sales Leads By 2 930%

It was winter in New York City and Asaf Jacobi’s Harley-Davidson dealership was selling one or two motorcycles a week….

Responding To Feedback You Disagree With

Responding To Feedback You Disagree With

Maybe it’s your performance review. Or a 360-degree feedback report. Or (unsolicited) advice from a colleague. Maybe you got a dressing-down…

Find Your Customer’s Urgency

Find Your Customer’s Urgency

Imagine… you’re talking to a customer, eager to close the sale. You’re ready to move things forward, but your customer…

Ford South Africa Reacted Badly In A Crisis

Ford South Africa Reacted Badly In A Crisis

In December 2015, Reshall Jimmy burnt to death in his 1.6-litre EcoBoost Ford Kuga in South Africa. Since then a…

The End Of Globalisation?

The End Of Globalisation?

Political science suggests that a reversal, or even collapse, of globalisation is a distinct possibility.  For most of the past…

The Wrong Way To Introduce People Over Email

The Wrong Way To Introduce People Over Email

When I was young and just starting out in my career, one of the networking principles I followed was the…

Messaging Apps Are Changing How Companies Talk with Customers

Messaging Apps Are Changing How Companies Talk with Customers

H&M: So how would you describe your style? Me: Classic. H&M: Perfect! I’ve just created a custom style for you….