Branding

Surviving The Age Of Disruption With Design Thinking

Surviving The Age Of Disruption With Design Thinking

In a world in which ambitious new businesses come and go within months, and long-established corporate bigwigs are toppled by…

How Nescafe Dolce Gusto Quadrupled Engagement By Listening To Coffee Lovers On Social

How Nescafe Dolce Gusto Quadrupled Engagement By Listening To Coffee Lovers On Social

How do you build a social brand that truly resonates with your customers? That was the question face by Nescafe Dolce…

The World Is PokemonGo Crazy. What Can Brands Learn From It?

The World Is PokemonGo Crazy. What Can Brands Learn From It?

The global phenomenon of PokemonGo had investors rushing off to buy Nintendo shares and the market cap of the company…

The Best Salespeople Do What The Best Brands Do

The Best Salespeople Do What The Best Brands Do

It’s not news that the role of salespeople and selling is changing.  In the past, salespeople were often the first…

Build Your Brand As A Relationship

Build Your Brand As A Relationship

The way we think about brands need to change. In the past, they were objects or concepts. You had a…

What It Takes To Build A Startup Into A Brand

What It Takes To Build A Startup Into A Brand

When Howard Schultz initially proposed to buy Starbucks from its founders, the chain had three stores; he had a plan…

Just How Important Is Your Business’s Online Reputation? [Infographic]

Just How Important Is Your Business’s Online Reputation? [Infographic]

  The INFOGRAPHIC of  Towergate Insurance (UK) advises businesses on how to manage  their online reputation and these are some of the points included:…

South Africa’s Top Inventions That Went Global

South Africa’s Top Inventions That Went Global

South Africa is never top of the list when people think of inventions, but perhaps that is because they don’t…

How To Develop A Social Media Brand Standards Guide

How To Develop A Social Media Brand Standards Guide

Any organization, no matter what its size or type, can benefit from having a brand standards guide, especially when it…