Brand

Can KPMG SA Recover Its Brand Reputation?

Can KPMG SA Recover Its Brand Reputation?

As evidence continues to mount against KPMG, a number of listed entities are relooking their relationship with the embattled audit…

Build Your Brand As A Relationship

Build Your Brand As A Relationship

The way we think about brands need to change. In the past, they were objects or concepts. You had a…

How To Develop A Social Media Brand Standards Guide

How To Develop A Social Media Brand Standards Guide

Any organization, no matter what its size or type, can benefit from having a brand standards guide, especially when it…

The Line Between Media And Brands Is Blurring Fast

The Line Between Media And Brands Is Blurring Fast

Brands and agencies are acting like publishers and publishers are acting like agencies and brands. This is not a moral…

15 Questions Every Brand Manager Must Ask

15 Questions Every Brand Manager Must Ask

Brand managers are expected to build an advantage for their brand. To be on the path to achieving this each must ask:…