Brand Management

Can KPMG SA Recover Its Brand Reputation?

Can KPMG SA Recover Its Brand Reputation?

As evidence continues to mount against KPMG, a number of listed entities are relooking their relationship with the embattled audit…

What’s Your Best Innovation Bet?

What’s Your Best Innovation Bet?

When companies develop new technologies, they can never be certain how the market will respond. That said, the future of…

How To Boost Your Business Using Video Marketing

How To Boost Your Business Using Video Marketing

Video marketing is fast becoming the go-to method for marketers who are looking to boost business sales. You can see by…

Find Your Customer’s Urgency

Find Your Customer’s Urgency

Imagine… you’re talking to a customer, eager to close the sale. You’re ready to move things forward, but your customer…

How Nescafe Dolce Gusto Quadrupled Engagement By Listening To Coffee Lovers On Social

How Nescafe Dolce Gusto Quadrupled Engagement By Listening To Coffee Lovers On Social

How do you build a social brand that truly resonates with your customers? That was the question face by Nescafe Dolce…

The World Is PokemonGo Crazy. What Can Brands Learn From It?

The World Is PokemonGo Crazy. What Can Brands Learn From It?

The global phenomenon of PokemonGo had investors rushing off to buy Nintendo shares and the market cap of the company…

Don’t Try To Be The Next Steve Jobs….

Don’t Try To Be The Next Steve Jobs….

Hesitant to start your own business? Afraid to take a chance on yourself? Don’t be – even though you may…

The Best Salespeople Do What The Best Brands Do

The Best Salespeople Do What The Best Brands Do

It’s not news that the role of salespeople and selling is changing.  In the past, salespeople were often the first…

Why New Consumer Brands Must Scale Faster

Why New Consumer Brands Must Scale Faster

The cycle time from the small seed of an idea to successful scale has shortened dramatically. Barriers to entry have…

Build Your Brand As A Relationship

Build Your Brand As A Relationship

The way we think about brands need to change. In the past, they were objects or concepts. You had a…