The INFOGRAPHIC of Towergate Insurance (UK) advises businesses on how to manage their online reputation and these are some of the points included:
- Statistics on the importance of online reviews (for example only 5% of consumers will convert if they encounter negative reviews on a business or product)
- Examples of businesses committing social media blunders
- How an employee’s online conduct can be a threat to a business’ reputation
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IMAGE CREDITS: http://www.sbs.ox.ac.uk/