Wetherlys is a well-established brand and is an acknowledged trendsetter in the design of innovative quality furniture and accessories.
The secret of success of Wetherlys has been a unique balance between a combination of imported and locally manufactured products, with the emphasis on exclusivity. The exclusive nature of the product has been achieved through carefully selected imports, as well as exclusive furniture ranges, which are manufactured both through the Roodefurn Manufacturing operations, as well as through the sourcing of exclusive products via selected local manufacturers.
Roodefurn Manufacturing form part of the Wetherlys group. Roodefurn has been a leading manufacturer of high quality furniture since 1979. Over the years, Roodefurn has grown to two factories totaling some 17,000 square meters, employing state of the art machinery, to facilitate high production output and efficient service. This affords flexibility of production capacity for both bulk and contract furnishings, whilst still being able to service the domestic market on a personal basis.
On the decorating side, the ambience, look and feel of the Wetherlys decorating warehouse, is comparable to international standards. The merchandise offering has numerous new ranges and Wetherlys is continually identifying the latest product lines. The business model provides the discerning customer with the opportunity of having goods manufactured to their own specification with a wide range of fabrics and finishes to choose from. The Wetherlys past strategy of destination stores is still strong and viable, with the inclusion of more centrally located, smaller stores in smaller centres offering clientele the same exposure to the decorating warehouse look and feel.
Wetherlys buyers have traveled extensively to obtain new ideas, keeping their creative flair and ability to introduce new trends to South Africa earlier than in the past.
Wetherlys has reached new heights in its market presentation of product mix and product offerings to the public in its niche market by utilizing various catalogues showcasing our exciting product ranges. With the opportunity of launching a new look and various ranges, a decorator's card was launched within our extensive decorating clientele, which has been well received by the decorating fraternity. This will remain a focus of management to continuously build a reliable and interactive relationship with our decorators.
Management is confident that further expansion in selected prime areas in South Africa will contribute to greater market share for 2009.