Marketing and Sales

Secrets of a serial entrepreneur

Secrets of a serial entrepreneur

Grant Vine, technical director at IT consultancy Cybervine, says starting a business in South Africa is fraught with challenges and…

Building a branding business

Building a branding business

A Fin24 user wants to know if it is possible to turn over about a million or more in a…

6 Steps To Decoding Your Target Audience

6 Steps To Decoding Your Target Audience

Clearly defining your target audience makes all the difference when you’re creating content. If you’re writing a piece about social…

What will CRM look like in 2015?

What will CRM look like in 2015?

SUMMARY: As we become accustomed to a real-time, data rich world the existing enterprise applications have to adapt — including…

The State Of Online Shopping In South Africa 2013

The State Of Online Shopping In South Africa 2013

Some of the biggest highlights that piqued our interest: – 45% of items bought on mobile phones were apps -…

15 Questions Every Brand Manager Must Ask

15 Questions Every Brand Manager Must Ask

Brand managers are expected to build an advantage for their brand. To be on the path to achieving this each must ask:…

21 Year Old Raises $25 Million for Mysterious Payments App, Clinkle

21 Year Old Raises $25 Million for Mysterious Payments App, Clinkle

21-year-old Lucas Duplan just raised more millions than his age. The first-time entrepreneur and recent Stanford graduate (he finished a…

Tips to Manage a Successful Sales Team

Tips to Manage a Successful Sales Team

Want to boost your business? It’s time to set your salespeople free. As economic times become more uncertain, companies are…

25 Creative Marketing Ideas for Small Businesses and Entrepreneurs

25 Creative Marketing Ideas for Small Businesses and Entrepreneurs

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger…

Where have all the Flowers gone?

Where have all the Flowers gone?

I found my way into the corporate jungle at the age of 21. I started out as a Work Study…