Marketing and Sales

Should Your Company Be on Google+?

Should Your Company Be on Google+?

For the last few years, social media experts have heavily debated Google+ and its role among the big social media…

5 Branding Tips to Supercharge Your Sales

5 Branding Tips to Supercharge Your Sales

In business, good branding creates trust and can make it easier to sell a product to customers. While the brands we choose…

Social Advertising Tips for Your Business

Social Advertising Tips for Your Business

For small business owners, the complex ecosystem of social media advertising can be difficult to navigate. For every success story…

Why Every Entrepreneur Needs a Compelling Personal Brand — And How to Build It

Why Every Entrepreneur Needs a Compelling Personal Brand — And How to Build It

As customers gain more access to general company information via the Internet, they also develop a greater demand for details about a…

How to Find Influencers Who Want to Share and Link to Your Content

How to Find Influencers Who Want to Share and Link to Your Content

Your post isn’t 100% original. No one’s is. Other people in your niche write similar posts, and some of them…

The Right Ingredients for Innovation

The Right Ingredients for Innovation

Innovation is crucial for growing a business in today’s increasingly competitive global marketplace. In fact, 61% of CEOs surveyed in…

25 Common Characteristics of Successful Entrepreneurs

25 Common Characteristics of Successful Entrepreneurs

Do you have what it takes to get through hard times? Here are the traits that help home-based business owners…

How To Protect Your Business Ideas From Copycat Competitors

How To Protect Your Business Ideas From Copycat Competitors

Theft isn’t a pleasant experience for any company, but for small businesses, intellectual property theft can be devastating. Your intangible…

5 Ways to Launch a Successful Online Business

5 Ways to Launch a Successful Online Business

The momentum a company builds in its first few weeks can signify its potential to soar — or, alternatively, the…

The Three Tribes of Social Shopping

The Three Tribes of Social Shopping

Do people share what they plan to buy, or buy what they share? That’s the question my colleagues and I…