Branding and Media

Your Most Powerful Competitive Advantage

Your Most Powerful Competitive Advantage

We tend to think that our competitive advantages are based on our products’ performance, or our low costs of production….

The Internet Now Attracts More Spending Than TV

The Internet Now Attracts More Spending Than TV

The moment of inflection has arrived – Kleiner Perkins announced that based on their analysis, advertisers are spending more on…

3 Steps To Combatting Idea Inertia

3 Steps To Combatting Idea Inertia

Ideas are worthless. Execution is everything. Many would argue the inherent value of ideas. Personally, I believe ideas in and…

Do Your Customers Actually Want a “Smart” Version of Your Product?

Do Your Customers Actually Want a “Smart” Version of Your Product?

There’s been a gold rush happening in technology these last few years, focused on the Internet of Things, or IoT….

3 Ways To Control Your Phone Addiction On Vacation

3 Ways To Control Your Phone Addiction On Vacation

Here’s the good news: Americans, as a whole, are finally starting to earn more and take more paid time off….

There Is A Best Time To Publish On Social Media And You Can Determine When It Is

There Is A Best Time To Publish On Social Media And You Can Determine When It Is

You constantly pump out great content, so it’s only natural you want it to be seen by the most people…

How To Boost Your Business Using Video Marketing

How To Boost Your Business Using Video Marketing

Video marketing is fast becoming the go-to method for marketers who are looking to boost business sales. You can see by…

Marketing Fraternity Needs Courage To Let Go

Marketing Fraternity Needs Courage To Let Go

It is disruptive for the creative process but brands have to accept that the ecosystem of traditional marketing has been…

Finding the Platform in Your Product

Finding the Platform in Your Product

Five of the 10 most valuable companies in the world today—Apple, Alphabet, Amazon, Facebook, and Microsoft—derive much of their worth…

How Harley-Davidson Used Artificial Intelligence To Increase New York Sales Leads By 2 930%

How Harley-Davidson Used Artificial Intelligence To Increase New York Sales Leads By 2 930%

It was winter in New York City and Asaf Jacobi’s Harley-Davidson dealership was selling one or two motorcycles a week….