Branding and Media

Can KPMG SA Recover Its Brand Reputation?

Can KPMG SA Recover Its Brand Reputation?

As evidence continues to mount against KPMG, a number of listed entities are relooking their relationship with the embattled audit…

Surviving The Age Of Disruption With Design Thinking

Surviving The Age Of Disruption With Design Thinking

In a world in which ambitious new businesses come and go within months, and long-established corporate bigwigs are toppled by…

Your Most Powerful Competitive Advantage

Your Most Powerful Competitive Advantage

We tend to think that our competitive advantages are based on our products’ performance, or our low costs of production….

The Internet Now Attracts More Spending Than TV

The Internet Now Attracts More Spending Than TV

The moment of inflection has arrived – Kleiner Perkins announced that based on their analysis, advertisers are spending more on…

3 Steps To Combatting Idea Inertia

3 Steps To Combatting Idea Inertia

Ideas are worthless. Execution is everything. Many would argue the inherent value of ideas. Personally, I believe ideas in and…

Do Your Customers Actually Want a “Smart” Version of Your Product?

Do Your Customers Actually Want a “Smart” Version of Your Product?

There’s been a gold rush happening in technology these last few years, focused on the Internet of Things, or IoT….

3 Ways To Control Your Phone Addiction On Vacation

3 Ways To Control Your Phone Addiction On Vacation

Here’s the good news: Americans, as a whole, are finally starting to earn more and take more paid time off….

There Is A Best Time To Publish On Social Media And You Can Determine When It Is

There Is A Best Time To Publish On Social Media And You Can Determine When It Is

You constantly pump out great content, so it’s only natural you want it to be seen by the most people…

How To Boost Your Business Using Video Marketing

How To Boost Your Business Using Video Marketing

Video marketing is fast becoming the go-to method for marketers who are looking to boost business sales. You can see by…

Marketing Fraternity Needs Courage To Let Go

Marketing Fraternity Needs Courage To Let Go

It is disruptive for the creative process but brands have to accept that the ecosystem of traditional marketing has been…